What did I do?
Develop a creative and content strategy that defines the complete marketing direction for Aprimo.com as they integrated ADAM software - an existing CMK1 client - into their total brand and software proposition.
1. Analyse the CEO's strategic thinking and CMO's briefing
2. Interview key influencers and C-level decision makers within the company
3. Formulate a creative communications concept that expresses the strategy - The Aprimo Advantage
4. Create a unique key content message that shows the future of of the Aprimo brand
5. Develop an overall sales presentation guideline, new brand guide, unique photography content and video presentation, brandbook and launch program