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The Summer Collection concept played to the ever increasing festivals and road trips that define a lot of peoples summer these days. The idea of the roadtrip was spawned from watching the Mumford & Sons Big Easy Express movie.

Over the past 6 years Goosecraft, a leather jacket label has grown not only in collection, but also in brand awareness. This is due to consistency and step by step vision for the brand. The seasonal shoots, Summer and Winter draw on the key values that were embedded in the brand in the beginning, helping build its authenticity with a homage to the past and always looking to the trends of the future. 

Photography Wouter van den Brink

Commercial: Digital Surgery
Cinematography: Radek Leski