Creative Direction for business
Management Scope -Hollands top management magazine aimed at the top 500 CEO's is a publishing redesign project. Not purely a redesign but a rethink of the marketing approach and how to create a new proposition for a printed magazine in an ever increasing online news market.
A Meeting of Minds
Management Scope is a leading business magazine in the Netherlands. Not only did we resdesign the contents but also the brand and masthead. Rethinking the design and navigation throughout the magazine was a breakthrough moment in offering a page side navigation throught the magazine whereby the sponsored articles not only showed the interviewer, but also the interviewee.
Within the magazine we also had a section on Creative Thinking, together with Peter Barratt-Jones and the Rethinker story.