The Aprimo Advantage
The future of content is here
As content gains more importance for brands and marketing technology delivers more ways and channels to distribute content, these same brand need systems and processes in place to manage compliance and brand integrity. This project helped to integrate both brand and software propositions for the worlds biggest Martech company after it's acquisition of ADAM software another CMK1 client.
Color the world
Color the world.
Feraggio has a clear proposition: Providing one shoe in twenty two colours. Building on it's affordable luxury and 'Heel The World' global message, Feraggio needed an impactful image campaign that established it among the most luxurious brands in the footwear business.
Food just tastes better when shared. The latest combined campaign for Guacalicious and Salsalicious takes to the park, the place of the picnic and festival where the best fun is to be had.
Creating a lifestyle beyond the brand
Cavallaro was at a turning point, growth and brand awareness was essential. So we created a total lifestyle proposition based on the Italian roots of the brand. Location photography, style tips, places to go a complete package so that customers not only dress the italian way but also live it by wearing it.
In bed with Hotel Droog
Ever wanted to spend the night in department store?
The follow up to the Merci offer in Paris was the opportunity to spend a night in biggest luxury department store in the Benelux - De Bijenkorf.
Does every idea have to become a reality?
An inspiring collaboration with Droog design to create workshops and seminar promoting the discussion that not every idea needs a fulfilling and logical outcome. The research and process of creative discovery is as important as a result. The image was a collaboration with Richard Hart an artist from Durban, South Africa.
A New Sophi.stication
Sophi is a new knitwear collection being build on new principles of fashion. Beyond providing a new range of knitwearable pullovers, the driving manifesto behind the brand is one of conscious creativity, sustainability and easy elegance.
A new direction
The 2018 Afrovibes Festival has a new director Jay Pather and a new direction. Working closely with the Afrovibes team we have created a new clear and bold identity. The image is from a photographic series from Ed Suter a Cape Town based artist and entrepeneur representing this years theme: LAND
Simple is the hardest thing to do
The new creative strategy and brand identity for this Lyon based software company looked at how its CMS solution could add simplicity to the process of using and archiving complex legal documentation within a safe and secure environment. Keeping the identity and UI simple improved efficiency and speed to data and documentation.
Celebrating the new work.
Work is changing and this campaign celebrates how technology and creativity are defining and creating new ways of working. A collaboration between Droog Design and De Brakke Grond.
As a hommage to the famous Hello Boys campaign from Wonderbra, this campaign brought attention to the collection extension that included t-shirts, socks and other accessories. Included in this one is also the concept presentation, just to show the thinking.
Cars on the web
Creating a car brand journey
Cars on the web is one of Europes largest online car auction sites. They have a mission to become Europe's largest. Setting them out on their journey required catalysing both marketing and business objectives into branded content.
The creative Strategy for Droog was to rethink and establish a workig process for upcycling products while creating a brandmark called Up. This was presented in Helsinki at the design conference to designers, manufacturers and upcyclers.
Creative Strategy Direction/Brand Identity
The old ways are just damn stupid
A complete new brand for this Belgian start up was inspired by the CEO's passion for sustainability and energy conservation. Bron = the source of good energy conservation.
Design is the ultimate expression of strategy
Collaborating with this strategic thinker, the design code branding project was never about a logo but establishing a design methodology that was intricately linked to the strategic business offer. The identity is the process = is the proposition.
Creative Art Direction/AW 2016
The Autumn/Winter 2016 Image campaign reflects the new edginess in the collection, where materials, applications and details make the collection look more fierce, more fashion.
In a digital world, books do still have desirability. Creating a cookbook full of recipes using well known Belgian chefs was a strategic move for Syros to show that their products are more than just to be enjoyed as a snack.
When a person comes to me for a new logo its always a process to discover their true value in this fast changing world. Marie Louise was a director of a fashion holding who stepped out on her own to develop her own clothing line. She always had images to explain what she wanted to express - this I translated into a new identity and a new font.
Intelligent automated chat
These three dots have become synonymous with chatting...the wait for the reply. Live presence delivers human centred automated bot chat modules that helps people visiting high traffic sites to manage enquiries and provide customer service. My job was to collaborate and define an identity that matched their key propositions.
Re-emerging from a merger with a new name is more than just about the positioning an organisation but redefining it's processes and development of the brands that it still holds dearly. This one was the new holding company name with a wink to the brand that it was managing. 3D fashion and DIDI.
Goosecraft Spring Summer 2016
Creative Strategy Direction
Content is everywhere.
Content is changing business. The gamechanger strategy for Adam Software is the creation of the Smart Content Hub - an all encompassing platform for brands to deliver the right content, at the right moment to the right people.
Creative Strategy Direction/Brand Identity
Heel the world
Women love heels, but wearing them for a long time can be painful. This fashion start-up is out to change all that. A completely new brand, online and feet first.