In bed with Hotel Droog
Ever wanted to spend the night in department store?
The follow up to the Merci offer in Paris was the opportunity to spend a night in biggest luxury department store in the Benelux - De Bijenkorf.
Celebrating the new work.
Work is changing and this campaign celebrates how technology and creativity are defining and creating new ways of working. A collaboration between Droog Design and De Brakke Grond.
Hotel Droog @ Merci
Sleepover in a department store?
For a period of two weeks Droog took over the infamous Merci store in Paris. I was asked to create a campaign to draw people to the store, so i thought up a social media campaign offering people the chance to stay the night called "Voulez-vous coucher avec Droog."
The creative Strategy for Droog was to rethink and establish a workig process for upcycling products while creating a brandmark called Up. This was presented in Helsinki at the design conference to designers, manufacturers and upcyclers.